Jio users consume about 12 to 14 GB of data per month, whereas Airtel users consume 16-20 GB of data a month. In terms of data usage, there is not much to separate the users of the two telecom giants.

Therefore, Airtel decided to offer four brand new services on different platforms, including Airtel mobile network, Broadband and landline, DTH through Airtel TV, Airtel Thanks for online payments and Airtel Wynk Music. In 2021, Airtel revolutionised IoT technology in India when it noticed an important trend in the industry that stated that 20-30 pc of digital ads were completely ignored by the spectators. This led to both the firms getting locked into a neck-to-neck competition. When Airtel witnessed phenomenal growth during the lockdowns of 2020, Jio retaliated aggressively by boosting its OTT platforms. However, the telecom business is full of surprises. While a standalone spectrum is built specifically for a 5G network, NSA has a 5G network built over a 4G network, which provides more stability and is a lot more affordable than standalone networks.īut Jio is going ahead with its standalone model as it aims to target high-end consumers with the launch of a 5G network across India, even though it is more expensive than Airtel’s NSA network. While its rival, Bharti Mittal-owned Airtel does not own a high spectrum bandwidth, it will roll out its 5G services in NSA (or Non-standalone mode), which offers better call quality to the users and more stable connections. Mukesh Ambani’s Reliance Jio will roll out in standalone mode, a slightly sluggish version of the 5G network but its 700 Mhz spectrum compensates for the loss. The IMC has showcased opportunities emerging in the digital realm in 2022.

The technology promises to not only bring a speedier network for a data-hungry generation, but will also lend a helping hand to some public service sectors, such as healthcare, on-farm technologies, and swift disaster management.

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